Arthur Etchells

315 S 6^th ST

Philadelphia, PA 19106

Main: 267-679-0537

E-mail: arthur.etchells@verizon.net

Web: http://www.triviaart.com/

Objective	To secure a position in a professional environment, where my education, training, and advanced technical abilities can be fully applied.
Summary	§ Dedicated employee with more than ten years of experience as a professional, including substantial experience in IT, project management, and data analysis with BIOSIS, Infonautics, and Amiable Technologies. § Bachelor's degree from Villanova University with a concentration in Computer Science, augmented by specialized training in computer graphics at the University of the Arts, and Microsoft certification. § Strong planner, organizer, leader, and problem solver who can work effectively with people at all levels of an organization; maintain a "big picture" focusing on realistic bottom-line returns; and produce superior work under intense deadline pressure. § Excellent communication, presentation, and interpersonal skills. Can be counted on to represent the organization effectively.
Technical Skills
Software	Microsoft Office 95-2003 (Word, Excel, Access, PowerPoint, Outlook); Rational RequisitePro; Rational Rose; Microsoft Project 95-2000; MapPoint 2002; Microsoft Visio; SAS System version 8; Microsoft FrontPage 1.1-2002 (MCP certified); HomeSite 4.5; Adobe Photoshop 2-6.0; Macromedia Dreamweaver MX; Internet Explorer 2-6.0; Netscape Navigator 3-6.0
Technologies	SQL; ASP.net; ColdFusion; HTML; XML; Cascading Style Sheets (CSS)
Operating Systems	Windows NT 3.51-XP; Windows 3.1-Me; Pocket PC 2000-2003; Mac OS 7.1-8.0; Linux/UNIX (Solaris).
Professional Highlights	Self (2002-03) Philadelphia, PA Freelance § Defined goals, and requirements of web site for clients. § Created and implemented marketing plan to bring traffic to sites. § Designed interface and workflow for client web sites. § Developed e-commerce web sites, integrating with third party providers. BIOSIS (2002) Philadelphia, PA Product Manager § Managed project to create a web-product for BIOSIS’ life sciences databases. § Performed market research, identifying verticals in the life sciences where BIOSIS could debut a successful new product and technology platform. § Interfaced with consulting firms in defining requirements, and specifications for the product. Select Achievements § Developed requirement documents based on the Rational software development method, utilizing use cases and other Unified Modeling Language (UML) techniques. § Mined company data, creating actionable intelligence from the company’s vast information stores. § Created an XML-based corporate intelligence portal for the company’s intranet, centralizing where employees would go when looking for information. The XML allowed flexibility in displaying the information and where the information could be used. Infonautics, Inc. (1998 – 2001) King of Prussia, PA Product Manager § Played a primary role in the development and day-to-day operation of SportsSLEUTH.com, a premier sports information Web site. § Set strategic objectives and devised a business plan for the site, and oversaw the total project, taking it from design to initial release in just six weeks. § Oversaw diverse marketing campaigns that featured everything from guerilla marketing to TV advertisements. § Hired, trained, supervised, and evaluated the work of a marketer and a writer. § Analyzed the quality of search results to ensure that users could quickly and easily retrieve the information they sought. Select Achievements § Spearheaded $1 Million Marketing campaign, coordinating the work of public relations firm, advertising agency, technical staff, and other in-house personnel, resulting in a 70% audience recollection of SportsSLEUTH.com. § Led a team that built SportsSLEUTH.com into a primary source of information for sports fans across the country, recognized as one of Yahoo!'s "50 Most Incredibly Useful Sites on the Internet." § Created a daily trivia contest ("Trivia Art") that led to a significant increase in use of customized e-mail services by users, increasing participation in the program from 30 to nearly 70 percent of all visitors. § Developed new methods of measuring site effectiveness. § Developed surveys that acquired priceless customer feedback at a low cost. § Oversaw two user-interface redesigns. § Received consistently excellent formal evaluations, accompanied by salary increases. § Evaluations cited creativity, versatility, and analytical skills. Quoting from one, "Hands down, Art is the best Product Manager in the company." Amiable Technologies, Inc. 1993 –1998 Philadelphia, PA Technical Product Manager (1998) Product Support Manager (1997) Product Design Analyst (1996) § Played a leading role on a team that developed the next generation of graphic design and signmaking software. § Wrote initial specifications and provided feedback to developers. § Created presentations used in client training, sales demonstrations, and dealer orientation. § Oversaw an eight-member Product Support Group. § Developed and executed test plans, and managed testing schedules. § Reviewed product documentation for technical accuracy. Select Achievements § Joined the company as a Telephone Support Representative and earned five promotions during five-year tenure. § Represented the organization at trade shows, presenting mass demonstrations and often donning a white lab coat to emphasize doctorial knowledge of the product line. § Streamlined and enhanced the quality of software, in one case reducing documentation required for a feature from thirty complex, verbose pages to five clear, concise, user-friendly ones. § Chosen to perform lead testing for initial Windows 95 and 32-bit software releases. § Created and maintained support Internet and intranet sites. § Received consistently excellent formal evaluations, accompanied by the highest available salary increases. Note: Work at BIOSIS, Infonautics and Amiable Technologies included several projects that are highlighted at http://portfolio.triviaart.com/. Speedy Sign*A*Rama, USA 1991 – 1993 Paoli, PA Production Manager § Designed signs and logos, scheduled workflow, and handled walk-in counter sales for this provider of small business and corporate signage. § Purchased and ensured adequate inventories of raw materials for the production process.
Education & Certification	Villanova University 1987-1991 Villanova, PA § Bachelor of Arts, General Arts 1991 University of the Arts 1987 Philadelphia, PA § Computer Graphics studies Microsoft Certified Professional 1998 § Microsoft FrontPage Certification USA Hockey Referee 2000-Present § Level III referee certified to referee by USA Hockey, the national governing body for the sport of hockey. High School Lacrosse Coach 2003-Present § Assistant coach for St. Joseph’s Prep Varsity lacrosse program. USA Hockey Coach 2002-03 § Coach Tier 1 youth hockey for Valley Forge Minutemen organization.